Watsonsbox is Peter Watson's creative consultancy. Peter is a vastly experienced Creative Director who has the rare distinction of having won awards in every above-the-line media discipline, both as an Art Director and a Copywriter.
But, while awards demonstrate a creative team's ability in the eyes of advertising judges, the true measure of the work they produce is judged by a wider audience - clients, consumers, shareholders, et al. Watsonsbox's aim is to always create advertising that's as popular at your mum's house as at the Grosvenor House.
Peter has proved up to the task in the past. He has gained comprehensive knowledge of all aspects of the advertising business during his career, having worked for large multi-national agencies, small hot shops and set up his own businesses.
He has played his part in teams, nurtured creative talent, run departments and businesses. He is used to dealing with clients, managing presentations and processing campaigns from initial briefing through to execution.
And with an ever-diversifying mediascape he, and his clients, have learnt the value of not drawing the line when translating ideas through-the-line and into new product and brand development.